SolutionsDemand GenerationPerformance Insights

Performance insights

Measuring what matters

B2B measurement is key to being able to both defend your spend and improve your performance. Accelerate data-driven decisions with AI-powered demand generation analytics insights for greater business performance – just another way we are your trusted partner in Demand Generation.

Measuring performance insights with an integrated approach is critical, as it allows you to see how brand awareness and demand efforts can work together and nurture leads through the funnel. It can help you understand what to do more of and what to do less of.

What you want. When you want it.

Automated reporting – check. Real-time view when you want – check. Our flexible yet powerful dashboards can be setup to deliver what you want – what you need – when you want it. Visualize your integrated campaign performance to understand key performance and areas of optimization.

Unified view of data

Gain transparency, optimize campaigns, and accelerate time-to-value with real-time visibility into Branded Demand campaign performance. No need to switch between platforms to see views of your display and your content syndication performance. See the power of Branded Demand in our modern, visually compelling dashboards.

Stronger performance

Track, measure, and optimize performance insights that matter to you – so you can maximize your campaign’s impact to pipeline, revenue, and business outcomes.

Integrations that matter

Connect seamlessly into your CRM and marketing automation platform to pull through campaign performance data. No more manual matching of data – optimize your campaigns against metrics that matter most to you.

How It Works

Branded Demand your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimization throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Our partners

We team up with industry leaders to bolster our B2B marketing solutions, ensuring your success by leveraging the latest tech and strategic collaborations.

See all partners

Strategic services from a trusted team

Our team is here to fortify your campaigns with strategic guidance on getting the most out of your B2B marketing spend. From content selection to ad creative, our specialists will unlock the full potential of your demand generation strategies.

Our services

How Fivetran closed $2.3M+ in new enterprise business

See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.

Read full case study

We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter

Manager of Global Integrated Marketing Fivetran

How Instana generated $6M in predictable pipeline

Find out how Instana leveraged strategic marketing efforts to generate $6M in predictable pipeline, enhancing lead generation and driving consistent revenue growth.

Read full case study

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson

Director of Demand Generation, Instana

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.