SolutionsDemand GenerationContent Syndication

B2B content syndication

Right person. Right message. Right place.

What is B2B content syndication? It’s the unsung hero of lead generation. By sharing your content with a new audience – and the RIGHT audience, on media platforms they already engage with – you have a higher chance of reaching and converting your target buyer.

Why should I use B2B content syndication?

Generating high-quality leads is becoming increasingly difficult, and the complexities of paid media alone don’t help. But B2B content syndication is a game-changer. We place your high-value content before B2B buyers via a vetted publisher network, ensuring your message hits the right audience. The result? High-quality leads and predictable pipeline.

Reach 150M B2B buyers
Our publisher network reaches the largest marketplace of B2B buyers, so you can reach nearly anybody, anywhere, anytime.
Drive ROI
Demand marketers who use content syndication reach their goals 61% of the time, compared to 45% for non-users, delivering higher efficiency and superior outcomes.
Fuel ABM efforts
Using intent data, we identify high-intent accounts to drive targeted engagement with specific decision-makers, ensuring efficient and precise marketing spend.
Predictable pipeline
With a fixed cost per lead, B2B content syndication is a more predictable way to drive targeted account engagement at scale.
High-quality, marketable leads
Proprietary software verifies every lead is valid, standardized, and opt-in compliant, meeting global governance standards and ensuring leads are sales-ready.
No more unbranded leads
Follow up with display ads targeting buyers who engaged with your content to reinforce brand awareness, strengthening the likelihood of conversion.

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimization throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Our partners

We team up with industry leaders to bolster our B2B marketing solutions, ensuring your success by leveraging the latest tech and strategic collaborations.

See all partners

Strategic services from a trusted team

Our team is here to fortify your campaigns with strategic guidance on getting the most out of your B2B marketing spend. From content selection to ad creative, our specialists will unlock the full potential of your demand generation strategies.

Our services

How Fivetran closed $2.3M+ in new enterprise business

See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.

Read full case study

We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter

Manager of Global Integrated Marketing Fivetran

How Instana generated $6M in predictable pipeline

Find out how Instana leveraged strategic marketing efforts to generate $6M in predictable pipeline, enhancing lead generation and driving consistent revenue growth.

Read full case study

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson

Director of Demand Generation, Instana

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.