SolutionsDemand Generation

Not just demand generation marketing – meet Branded Demand

Want to know a secret? Your demand generation marketing efforts work WAY better when combined with targeted branding. As in, 40% better performance and ROI. Tap into the power of Branded Demand to drive predictable pipeline and accelerate revenue growth. Let’s explore how.

Content syndication

Drive high-quality leads by distributing branded content to your target audience through our marketplace of meticulously vetted publishers.

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Digital advertising

Reinforce key brand messaging with that audience through targeted display ads that keep your company top of mind.

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Performance insights

Leverage demand generation marketing insights to connect with the right buyers at the right time through enhanced targeting and account intelligence.

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How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimization throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Pipeline360 delivers the goods

Predictable pipeline
Get high-quality leads at scale through the largest, purpose-built marketplace of first-party data providers.
World-class compliance
Adhere to global governance standards while verifying leads are valid, standardized, and opt-in compliant.
Strategic guidance
Our rockstar media team helps you slay campaigns with insider recommendations from launch through final reporting.
Performance-based analytics
Analyze campaigns in real-time through comprehensive reporting, performance optimization, and AI-driven insights for killer ROI.

How Fivetran closed $2.3M+ in new enterprise business

See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.

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We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter

Manager of Global Integrated Marketing Fivetran

How Instana generated $6M in predictable pipeline

Find out how Instana leveraged strategic marketing efforts to generate $6M in predictable pipeline, enhancing lead generation and driving consistent revenue growth.

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With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson

Director of Demand Generation, Instana

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.