Problems We SolveBy Use CaseAccount-Based Marketing

Hyper-targeted account-based marketing solutions

Account-based marketing (ABM) is like a revenue marketer’s dream – target exactly who you want to reach to ensure your budget is spent wisely. But it’s not without its challenges and nuances. Let’s explore the roadblocks – and how we can help.

Account-based marketing: We feel your pain

Targeting the right accounts

Identifying which accounts to target for account-based marketing can be daunting. Many B2B marketers struggle to determine the right criteria and narrow down their list to accounts most likely to buy.

Engaging multiple stakeholders

Effective ABM requires engaging multiple stakeholders – sometimes up to 30 – within one company. Reaching all key decision-makers within large buying groups can be unpredictable in terms of speed and cost.

Ensuring compliance and marketability

Navigating ever-growing compliance and privacy regulations while ensuring leads are marketable can be a headache. Marketers are charged with balancing effective targeting while adhering to global data governance standards.

Cracking the code in account-based marketing

Craft your perfect ABM account list

Our expert team helps you build an accurate ABM account list by layering intent data over your top target account criteria, ensuring you focus on accounts with a higher probability of purchase.

Reach everyone in your target buying group

Drive targeted engagement within accounts by reaching specific individuals based on job titles and functions. We ensure your message reaches the key decision-makers cost-efficiently, without wasting precious budget.

Deliver compliant, marketable leads to sales

Pipeline360 guarantees marketability and compliance with smart automation that validates leads and adheres to strict and ever-changing global privacy standards.

What B2B marketers are saying?

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson Director of Demand Generation
Instana

What B2B marketers are saying?

Working with Pipeline360 has been incredible. Any time we have any questions, the team has been quick to respond, and they have really helped us learn and understand how to get our integration going with 6sense. Pipeline360 has really been there every step of the way.

Tova Miler Senior Manager of Lifecycle Marketing

What B2B marketers are saying?

Pipeline360’s ability to spin up campaigns fast made it a no-brainer for us. It’s the least risky way to start filling up a database with a good cost per lead.

Andrew Racine VP of Demand Generation & Growth
Writer

What B2B marketers are saying?

The Pipeline360 team has worked hard to create strong relationships with our team. We need complex targeting solutions so the more a vendor understands our business, the more willing we are to work with them — and Pipeline360 has shown they’re investing in the relationship and able to pivot with us as necessary.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

We’ve continued to leverage Pipeline360 because we see clear ROI and we’re happy with the quality of our partnership. We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter Director, Demand Generation
Fivetran

How It Works

Branded Demand your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimization throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

How Fivetran closed $2.3M+ in new enterprise business

See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.

Read full case study

We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter

Manager of Global Integrated Marketing Fivetran

How Instana generated $6M in predictable pipeline

Find out how Instana leveraged strategic marketing efforts to generate $6M in predictable pipeline, enhancing lead generation and driving consistent revenue growth.

Read full case study

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson

Director of Demand Generation, Instana

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.