Proven demand generation for technology companies

In the fast-paced world of technology, demand generation can be challenging. We’re here to turn those challenges into opportunities with our proven approach to demand generation for technology companies. Our Branded Demand strategy combines lead generation with brand awareness for differentiation that not only fills your pipeline with high-quality leads, but elevates your brand’s visibility in a competitive landscape.

Targeted strategies for technology sector

Our hyper-targeted approach ensures your campaigns resonate with tech-savvy audiences, driving a predictable pipeline filled with high-quality leads.

  • Reach tech decision-makers with precision, ensuring your message hits the mark.
  • Distribute your branded content across our curated marketplace, giving you access to more than 150M B2B buyers for maximum impact.
  • Reinforce brand awareness with targeted display ads to those who viewed your content, boosting the probability of conversion.
  • Ensure every lead is 100% compliant and marketable.
  • Continuously optimize campaigns with real-time analytics for measurable ROI.

What is

Branded Demand

The days of sacrificing brand awareness for demand generation are over. Pipeline360 delivers Branded Demand through an integrated solution that generates high-quality, globally compliant leads while putting your brand in front of the right buyers.

Content syndication
Drive high-quality leads by distributing branded content to your target audience through our network of meticulously vetted publishers.
Digital advertising
Reinforce key brand messaging with that audience through targeted display ads that keeps your company top of mind.
Performance insights
Connect with the right buyers at the right time through enhanced targeting and account intelligence.
Trusted by revenue marketers worldwide

Solutions for B2B marketing use cases

Account-based marketing

Target high-intent accounts with personalized strategies that deliver results.

Brand awareness

Boost your brand’s visibility and make a memorable impression in the B2B space.

Lead generation

Generate high-quality, compliant leads with smart campaigns that convert.

Pipeline generation

Build a predictable pipeline with strategic demand strategies that fuel growth.

Pipeline360 delivers the goods

Predictable pipeline
Get high-quality leads at scale through the largest, purpose-built marketplace of first-party data providers.
World-class compliance
Adhere to global governance standards while verifying leads are valid, standardized, and opt-in compliant.
Strategic guidance
Our rockstar media team helps you slay campaigns with insider recommendations from launch through final reporting.
Performance-based analytics
Analyze campaigns in real-time through comprehensive reporting, performance optimization, and AI-driven insights for killer ROI.

How Fivetran closed $2.3M+ in new enterprise business

See how Fivetran used complex targeting and ABM through Pipeline360 to create a steady influx of qualified leads who fit their ideal customer persona.

We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter

Manager of Global Integrated Marketing Fivetran

How Instana generated $6M in predictable pipeline

Find out how Instana leveraged strategic marketing efforts to generate $6M in predictable pipeline, enhancing lead generation and driving consistent revenue growth.

With Pipeline360’s campaign services team as a partner, they feel like an extension of the Instana team. I feel like I have additional team support that minimizes the time spent on manual work, making it easier for my team and me.

Starr Stephenson

Director of Demand Generation, Instana

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.

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