Experienced Sales & Revenue Leader to Lead Growth in EMEA and APJ Regions
London, UK and Worldwide – December 16, 2024 – Pipeline360 today announced the promotion of Elizabeth D’Arcy-Potts to Managing Director – Commercial, Europe, the Middle East and Africa (EMEA), and Asia Pacific and Japan (APJ). D’Arcy-Potts most recently served as VP of Sales, EMEA at Pipeline360, where she led consistent double-digital revenue growth across the region. In her new role, D’Arcy-Potts will lead critical growth initiatives to elevate and expand Pipeline360’s presence in EMEA and APJ.
“Elizabeth’s visionary leadership and steadfast dedication to Pipeline360 have been pivotal to shaping our global strategy,” said Tom Click, Chief Revenue Officer at Pipeline360. “Her strategic acumen has already established a solid foundation for substantial growth across EMEA and APJ, and I am eager to see the remarkable achievements that lie ahead under her guidance.”
D’Arcy-Potts brings two decades of global sales and revenue leadership. Prior to Pipeline360, she served as Managing Director for EMEA at CAKE with responsibility for sales strategy, market entry and revenue growth across this region. Prior to that she also held senior sales positions at companies such as Gorkana, Radancy and Partnerize. In her spare time, Elizabeth is an avid runner, enjoys looking after her pet chickens with her two children and speaks French, German, and Arabic.
“I am honoured to step into this new role and excited to lead Pipeline360’s growth in the EMEA and APJ regions,” said D’Arcy-Potts. “We have an incredible team, innovative solutions, and a deep commitment to helping our clients achieve measurable success. I look forward to driving continued expansion and delivering exceptional results for our customers and partners around the globe.”
About Pipeline360
Pipeline360 offers solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimising programs to drive performance.
Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today’s B2B purchasing process. Customers include high-growth and enterprise organisations like Salesforce, Cisco, Dell, Writer, and VMware. For more information, please visit www.pipeline-360.co.uk.
